Collection: Young + Wild and Friedman

Young, Wild & Friedman truly started as a "Whoa, I started a business!" kind of thing. It all began back in 2017 when one of my kids was diagnosed with a range of speech disorders. Her doctor recommended incorporating sensory play into our daily routine—so, like any determined mom, I dove in and created our very first play dough kit. Evie loved it, her friends loved it, and then... well, here we are!

We’ve built an amazing team (45+ incredible women and a few great guys!), and we’re all about creating a work environment that fosters community, consistency, joy, and a sense of belonging.

We also love giving back! Supporting causes close to our hearts is a priority, and we’ve partnered with Texas Children’s Hospital and several other organizations.